Social Media Optimization - Best Practices - Facebook and Twitter

Social Media Best Practices

Social media optimization is a highly effective online marketing tool that not only provides the direct communication environment with customers but also generates a number of backlinks to a website which is one of the features of search engine optimization. Many social media websites are available on internet but twitter and Facebook are the most popular sites which are in the best practices of social media.

Facebook:

Facebook develops a social media campaign that is helpful in the marketing your products and services and promotion to your website. There are about 300 million users worldwide that are using Facebook and the statistics says that about 50% of users log on to Facebook daily. With the help of fan pages which is the most interesting feature of Facebook, more than 10 million of users become fans which are the main cause of publicity of some product or website.

A Facebook page can be a profile for some brand, business public figure or any institution. Like lot of fashion designers make their profiles on Facebook and lot of users becomes a Fan of these pages, it allows an organization to interact with users and makes it possible to promote their product. The fan page offers an unlimited fans and subscribers. While admin of the page notifies their fans by sending the notification about any new update happens on the page.

There is another option on Facebook to create Groups on any topic by any user. It is the place for users to share their ideas and interest on a particular subject. It is same like yahoo messenger provides communities of different areas of knowledge on which people join to conversation with each other. Groups offer a limited number of people to join a group discussion.

All content on the Facebook has a unique URL and it also allows sharing links facility which is one of the most important features of SMO. Facebook is a great source of marketing due to its many innovative features. That is why there are lot of users and brands who are using this to promote their products or services.

Twitter:

Another very popular social media is Twitter. It is a micro-blogging website that uses a text based posts about 140 characters or less. Twitter is very popular among users due to its social media campaign. Twitter provides a lot of innovative features that are very helpful for your website publicity. These features fulfills the main purpose of SMO by building a group of network, target audience, sharing information, performing twitter analysis, and also helpful in improving your business.

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